Can a cloud-enabled Windows app support itself financially?

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Which Windows and/or Windows Phone app business model suits an app with a Microsoft Azure backend?

It would seem that an app purchased from the Windows Store for, let’s say, $1.49 (which is one-time revenue) would quickly be consumed by the continuous (variable) cost of the cloud services it interacts with. What is viable? Ads? In-app credits that get consumed and replenished based on backend usage?

Can a cloud-enabled app support itself financially?

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