Signs of Amazon Digital Transformation

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I noticed something interesting while browsing everyone’s favorite online retailer today. Their departments list seems to be transforming as it expands into these new digital markets. The more recent expansions have come with the release of the Netflix-like instant video service, which is free for Amazon Prime members, the Amazon Cloud Drive service, specializing in storage of digital music purchased from Amazon, and the Appstore for Android, which could become the defacto marketplace for Android. As Paul described in this week’s Windows Weekly, if you described the markets and competitors that Amazon is now targeting you wouldn’t think such a company would exist. What company could compete with Netflix, Google, Microsoft, and Apple in all of these various markets?… Amazon.

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